Carabao Energy Drinks has announced that it has moved its production base from Refresco in The Netherlands to Thailand – from where the company originates.
Vertical integration is one of the cornerstones of Carabao’s global strategy, though the valued partnership with Refresco will continue to support other international markets. Moving production to Carabao’s facility in Thailand is expected to yield additional benefits such as increased supply chain flexibility and improved integration with the world class Thai R&D product development team.
David Butcher, MD at Carabao UK&I, said: “Refresco have been a fantastic partner to us in the UK for the last three years and helped us get to where we are today. We have no doubt they’ll continue to be invaluable to our other international markets. However, we are very excited to start making use of our newly-built state-of-the-art facility in Thailand, which will allow us to take our brilliant products to the next level.”
The factory is located on the outskirts of Bangkok, in a convenient location for product transportation, and has been newly purpose built for the production of Carabao Energy Drink products, with the capacity to produce more than 1.5billion cans each year. These state-of-the-art facilities are another proof point of Carabao’s global ambitions – alongside the £50m+ UK investment to date in marketing.