Fruity, low calorie, lower sugar energy drink brand Carabao is giving retailers the chance to win one of thirteen £500 cash prizes throughout the month of August 2020, and one lucky winner scooping a very enticing £5,000.

Every participating wholesaler will be guaranteed at least one £500 winner. One case purchased is one entry in the draw. The more cases each retailer buys, the more entries they get! There is no limit to the number of entries allowed.

The promotion comes after Carabao has taken the market by storm in 2020, becoming the UK’s fastest growing energy drink[1], driving category growth and incremental sales. 33% of Carabao sales growth comes from shoppers who are new to the category[2] which can be attributed to how its delicious and fruity energy drinks satisfy a number of consumer needs. Not only does Carabao’s range boast great tasting fruit flavoured energy drinks, all products contain 60% less sugar than major competitors and only 63 calories per can.

This exciting cash promotion is yet another reason to stock Carabao Energy Drink and is available on cases of plain Carabao cans as well as the new price marked pack range.  An excellent POR (profit on return) percentage on all Carabao products gives retailers a great opportunity to make a sizeable profit on Carabao Energy Drinks this summer.

Retailers should stock up on the range this August and be in with a chance to win!

Speaking of the launch, Mark Tanner, Head of Wholesale and Independent at Carabao Energy Drink UK&I said: “This cash incentive from Carabao not only offers retailers the chance to win great cash prizes but also the chance to maximise their sales by stocking the UK’s fastest growing energy drink.” 

“We want to reward retailers for supporting us so far in 2020 and are excited to offer this promotion at a time when driving sales growth is more important than ever.” 

Participating wholesalers include:

  • Filshill
  • HT Drinks
  • Spar (Henderson’s, A.F. Blakemore, CJ Lang’s and Appleby Westward Group)
  • Costcutter
  • Dee Bee
  • DDC
  • R&I Jones (Wales)
  • United Wholesale (Scotland)
  • Savage & Whitten
  • Dhamecha

For more information, please visit

Comments are closed.


To use this website, you must be aged 18 years or over
* by clicking above, I agree that I am over 18 years of age