CanO Water, the pioneering canned water brand offering consumers a sustainable alternative to single use plastics, welcomes new investors including former Europe President of Heineken, Stefan Orlowski to join its founders’ mission
Pioneering, sustainable canned water brand, CanO Water, has secured significant investment to continue to drive the brand’s exponential growth. The market leading challenger brand will use this latest round of fundraising to tap into growing consumer demand for alternatives to single use plastics. CanO Water is sourced from a natural spring in the Austrian Alps and housed in an aluminium can which is the most recycled and recyclable packaging on the planet.
The seven figure investment comes from business leaders and entrepreneurs including Stefan Orlowski, former European President at Heineken who has joined the team as Non-Exec Chairman. When asked why Stefan came on board as both an investor and Non-exec Chairman of CanO Water he said: “What attracted me to CanO Water? Simply the people and the mission. We all want to do something positive for our environment, but many of us wonder how we can make a real difference. Josh, Ariel and Perry have founded a meaningful brand with the goal of doing just that – helping to tackle our planet’s plastic problem. I am very excited to join this mission.” Additional high-profile investors include Entrepreneur & investor Jason Brook, and Darryl Eales, former CEO of private equity firm LDC.
Since launching in 2015, CanO Water has sold over 15 million cans in the UK and Ireland. Propelled by increasing consumer demand for more sustainable alternatives to plastic bottled water. CanO Water has built a national presence across multiple channels in the UK and Ireland, continuing its growth in new territories as the plastic problem becomes more globally recognised.
CanO Water will utilise the investment to further fuel the business’ exponential growth and drive brand awareness with scaled marketing investment. The UK consumer’s appetite to move away from single use plastic shows no sign of slowing as the nation emerges from the pandemic with the expectation of more sustainable alternatives being readily available.
Josh White, CanO Water Co-Founder, said: “This investment is testament to the growing awareness of the destructive impact single use plastics are having on our planet. What started out as an eye-opening trip abroad with my Co-Founders, Perry and Ariel, became a mission to find a better way to drink water on the go and reduce single use plastic. This investment will help achieve our long-term goal, to stop a billion plastic bottles from entering landfill and oceans over the next 10 years”.
Stefan Orlowski added: “Josh, Ariel and Perry have created a unique brand which is changing the conversation about packaged water. As consumers ask companies and retailers for more sustainable options, canned water will experience high growth which CanO Water is leading. I’m thrilled to join such an exciting business and guide them to maximise its potential.”
Darryl Eales, former CEO LDC said: “CanO Water’s idea and approach has resonated with me and their successes to date demonstrates the massive potential this brand can have. The team behind the brand are fantastic and it’s what has drawn me to invest in the business. I am looking forward to advising the team as they look ahead to their international strategy.”
To support increased demand for CanO Water, the business has made a number of high-profile external appointments to guide the brand to its next level of growth. These include: Dean Schulberg (Managing Director), former Managing Director at Lehman Brothers and Nomura with over 25 years experience in finance and operations, Grant O’Sullivan (Commercial Director and Head of Sales) with over 10 years of FMCG sales experience working for global brands such as Red Bull, Gatorade and AB InBev, Isabelle Maratier (Brand Director) – ex-Diageo and AB InBev marketer who brings her experience of building iconic beer brands to the water category.