Campari UK is pleased to announce that it will take over the distribution of super-premium agricole rum brand Trois Rivières from Monday 1st February. The brand will join the likes of Appleton Estate, Wild Turkey and Grand Marnier as part of the Campari Prestige portfolio.
Campari UK will distribute all SKUs currently available in the UK market – Trois Rivières Blanc, Cuvee de l’Océan, Ambré, Cuvée du Moulin, VSOP Réserve Spéciale and 12 Year Old.
Trois Rivières Agricole rhum is an exceptional vintage rum with an innovative spirit that embodies excellence and the Caribbean way of life. The prestigious rums are the product of AOC (Appellation d’Origine Contrôlée), a Protected Designation of Origin classification that certifies their superior quality based on strict regulation of production methods, terroir and artisanal techniques. Rhums from Martinique are the only rums in the world with AOC status. Trois Rivières combine AOC, technical expertise and innovation to create aromatic and full-flavored Agricole rhum blends that express the charm of Martinique. Agricole rhum is made by distilling pure, fresh, fermented cane juice. Produced mainly in the French West Indies, Martinique and Guadeloupe, agricole rhum is a high-quality rum, well-known and appreciated for its specific aromas and flavours due to its long and established method of production.
Trois Rivières gets its name from the three rivers; Bois d’Inde, Oman and St. Pierre, which border the original estate which was first established by Nicolas Fouquet, The Superintendent of King Louis XIV in 1660. The Plantation, in the far South of Martinique, benefits from an exceptional geographic location that gives the rhums their character and rich flavour. The sugar cane grows in clay soils that are rich in magnesium, whilst their roots bathe in sea water. This gives the rhums their high sugar content and their remarkable, refined and diverse flavour profile.
Trois Rivières enjoys international recognition, highlighting its quality and asserting the rum’s prestigious reputation. Attesting to the plantation’s excellence and know-how, Trois Rivières is the world’s most awarded rum, claiming 263 awards and medals in the past 5 years, 142 of which are Gold medals from the most world-renowned competitions: IWSC London, Spirits Selection by CMB, Concours Général Agricole and more.
With this acquisition Campari UK adds the first prestigious agricole rhum brand to its offering, enhancing its existing rum portfolio. Alongside Appleton Estate, Kingston 62, Koko Kanu and Wray and Nephew, Campari UK’s rum portfolio is well-positioned within this premiumising category, currently at the heart of the mixology trend and growing cocktail culture.
Campari UK’s Managing Director Brad Madigan says of the acquisition;
‘With a rich legacy and history Trois Rivières premium agricole rhum has been recognised worldwide for its extraordinary quality and elegance. Trois Rivières is an exciting addition to the growing Campari UK Prestige portfolio.
As a prestigious, high-quality rhum brand, Trois Rivières is a brilliant addition to our established Prestige Portfolio brands such as Wild Turkey, Appleton Estate and Grand Marnier, further diversifying the Campari UK offering. I would like to thank the team at Speciality Brands for their commitment in establishing Trois Rivières in the UK market. We are very much looking forward to building on Speciality’s great work and introducing more consumers to the wonder of Trois Rivières.’