After being one of Camden’s most popular Arch 55 creations from last year, Camden Town Brewery’s sell-out Piña Lager is back and on sale now. With the warmer months in full swing, Camden’s latest launch is a crisp and refreshing Lager with a tropical twist, perfect for summer drinking.
Piña Lager has been brewed using Sabro and Sultana hops for those tropical coconut, lime and pineapple flavours plus added lactose for a full body body – Just like a Pinã Colada – and like the rest of Camden beers, is never pasteurised. Piña Lager is a smooth and fruity beer for enjoying out in the sunshine.
This year, Camden has teamed up with artist and designer, Jasmin Sehra, as their 2021 seasonal illustrator to create a Piña Lager can that looks as good as it tastes. Showcasing Jasmin’s love for 80s graphics and bold typography, she has paired vibrant colours with vacation-inspired illustrations to give the limited-edition beer a brand-new look.
Zoe Wulfsohn-Dunkley, Head of Marketing at Camden Town Brewery said: “Our small batch and innovative Arch 55 series is a great way to test new beers with our beer fans before we launch at larger scale. So after the success from last year, we’re extremely excited to bring back our Piña Lager as our summer seasonal beer for 2021.
We’re a huge fan of Jasmin’s work, so it’s great to have her as our 2021 seasonal illustrator working on lots of the fun projects we have coming up. Jasmin brought our tropical Piña recipe to life, adding punchy colours and summery illustrations for a beer that looks as good as it tastes.”
Available to buy now, beer lovers will be able to purchase Piña Lager from Ocado, Waitrose or the Camden web shop at www.shop.camdentownbrewery.com