Retailers are being asked to put their weight behind British Turkey to make the industry’s 2010 annual awards the most hotly contested yet.
The 10 categories will allow retailers to showcase the way they are responding to changing consumer demands, such as healthy choices, convenience cuts and innovative products.
The most coveted award is Retailer of the Year, last year won by Morrisons. Says Matthew Pullen, of the British Turkey Federation’s marketing committee: “Morrisons made the most of winning the award, and featured the special logo on their packs and point of sale.
It is the award that encompasses retailers’ seasonal ranges and specific products for Easter, barbecues and summer entertaining, proving that turkey really isn’t just for Christmas!”
Other categories showcase innovation and convenient meal solutions for busy families. Two separate awards concentrate on the essential Christmas season, with gongs for the best convenience product on the market at this key time of year as well as the best traditional turkey. Winners of all awards will be eligible to feature a specially designed logo on pack.
A panel of independent judges from consumer and trade food media will test the products for taste, quality, innovation, packaging and POS support, including quality assurance marks. Turkey meat under the Quality British Turkey scheme is now eligible to carry the Red Tractor logo mark on pack alongside the QBT mark of approval.
The judging panel will also include a member of the public, chosen in a national ballot. Said Pullen: “It is the consumer who chooses, buys and eats the products so we believe it is right that a representative of these consumers should help judge the entries.”
Winners of the 10 awards will be announced at a black tie charity dinner at Claridge’s Ballroom, London on September 23rd.
The full list of categories is:
1. Best meal solution
2. Best Christmas – convenience
3. Best Christmas – traditional
4. Best branded
5. Best innovation
6. Chef of the year
7. Best turkey recipe – consumer
8. Best catering
9. Best ready to eat
10. Retailer of the year (best retail range)
For entry forms/further details contact turkey@fml-pr.co.uk or call 01273 834716.
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