Scandinavian Tobacco Group UK is changing the name of the UK’s leading cigar brand from Café Crème to Signature. Launched in 1963 as the first miniature cigar in a tin, Café Crème has been continuously innovating and re-defining itself for over 50 years and leads the market with 35.9% market share overall, and 67.8% share in the miniatures segment. The new Signature brand name will be rolling out in stores from February. Transition packs available now feature an on-pack flash and an inlay inside the tin highlighting the name change.

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