Mondelēz International is once again joining forces with Merlin Entertainments for the return of their family-favourite summer promotion. Launching on a range of Cadbury, Oreo and Barny packs in May, the on-pack promotion will offer a free standard ticket with every purchase of a full-priced adult ticket to a variety of the UK’s top attractions.

This popular consumer promotion gives families the chance to make savings on days out this summer and beyond including Alton Towers Resort, Thorpe Park Resort, and LEGOLAND® Windsor Resort.

This cross-category promotion will run across promotional packs from Cadbury’s chocolate multipacks and biscuits ranges, as well as selected packs in the Barny range too. New for 2022, the promotion will also appear on boxes of Mini OREO packs, with the aim of reaching more families than ever before and helping create the most memorable moments. Finally, several selection boxes from Cadbury’s seasonal range will join the line-up when in market later in the year.

Nicole Dudley, Brand Manager for Cadbury at Mondelēz International says, “It’s been a difficult two years for consumers, so we’re bringing some much-needed joy to families across the nation through our partnership with Merlin Entertainments.

“By offering excellent value through an instant 2-for-1 voucher for the UK’s top attractions, this promotion will drive incredible stand-out on shelf and help retailers to create a real buzz in the confectionery and biscuits aisles. We recommend retailers stock up on the promotional products and give them good visibility in store to drive incremental sales and make the most of this iconic partnership.” Dudley concludes.

The promotion with Merlin Entertainments will run from May until October and will be bolstered by an impactful media campaign across digital and social, as well as in-store support and point of sale materials to make the partnership unmissable to shoppers.

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