This summer, the nation’s favourite chocolate[i] will be helping retailers expand their confectionery range with the launch of an exciting new and unique product to the category, Cadbury Caramilk.

Available in depot from early July, the great-tasting new bars are made with a beautifully-crafted golden blend of caramelised white chocolate with a smooth texture, sourced from 100% sustainable cocoa.

Available in multiple formats – including a single bar to drive impulse sales – Cadbury Caramilk will help retailers to recruit new shoppers to the range with a trusted, recognisable brand, while tapping into a much-loved Australian chocolate classic.

To help retailers drive sales further, the new launch will also be available in PMP formats in tablet and single bar, improving stand-out on shelf while boosting shoppers’ trust with the convenience of clear pricing.

Beatrice Berutti, Brand Manager at Mondelēz says: “Following outstanding results during concept testing, we’re excited to announce that Cadbury is launching its Cadbury Caramilk bar in the UK this summer, allowing shoppers up to indulge in a unique treat.

“Known to be a much-loved classic chocolate in Australia, Cadbury Caramilk is sure to be a hit in the growing Chocolate market[ii]. In fact, Mondelez tablets are currently experiencing growth of 10%[iii], with the new launch sure to build on this, adding excitement to retailer’s ranges with a delicious new flavour.” 

The launch will be fully supported with significant marketing investment to help retailers drive sales at launch and beyond, including PR, social media and in-store activity. A range of point-of-sale materials will also be available to capture the attention of shoppers in store.

The new bars should be ranged in retailer’s designated confectionery fixtures alongside existing single and tablet chocolate bars.

For further merchandising advice retailers can visit

[i] Nielsen Total coverage including discounters, Value, MAT 16.05.20

[ii] Nielsen, Total coverage including discounters, Value, MAT 22.05.21

[iii] Nielsen, Total coverage including discounters, Value, MAT 22.05.21


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