Cadbury launches new limited-edition Twirl White Dipped

The UK’s favourite chocolate brand[1], Cadbury, is launching a brand-new limited-edition bar to the Cadbury Twirl range: Twirl White Dipped, the perfect combination of Cadbury Twirl’s beloved milk chocolate curls and swirls, covered in a layer of creamy white chocolate. Available from early June, the limited-edition bars will bring fresh excitement in-store and set retailers’ ranges up for success.

Twirl White Dipped offers a new way for consumers to enjoy the instant chocolatiness of a Cadbury Twirl, with the layer of white chocolate offering a creamier and more indulgent experience, making it an ideal treat for a little moment of pause or unwinding. The launch follows the success of Twirl Orange, Twirl Caramel and Twirl Mint.

Katya Savelieva, Brand Manager for Cadbury Twirl at Mondelēz International said, “We’re delighted to be building on the love of Cadbury Twirl with this new limited-edition offering. The combination of milk and white chocolate is proving to be a consumer favourite, already growing ahead of the wider chocolate category[2]. Bringing this increasingly popular combination to life in the form of a Cadbury Twirl and its distinct swirly and melty chocolatiness will offer consumers something completely new and unique that we’re certain they’ll love.”

The launch will be supported by PR, social and in-store activations to make it unmissable.

Following the popularity of Twirl’s previous limited-editions, Twirl White Dipped is also likely to be very popular with consumers, drawing footfall to stores as shoppers seek the hotly anticipated new product. More product and category information to help drive sales within singles confectionery can be found at www.SnackDisplay.co.uk, Mondelēz International’s trade facing website.