Cadbury is unveiling a new hazelnut flavour for its top-selling Wispa Gold chocolate bar. Cadbury Wispa Gold Hazelnut flavour is available to order in a single 48g bar, helping retailers to drive sales. The Wispa range is a favourite with shoppers across the UK; in fact, it’s the third biggest brand within the iconic Cadbury range. Wispa Gold has grown by 23.5% over the last year- highlighting just how popular this variant is with shoppers. What’s more, hazelnut is the second biggest flavour in chocolate and is growing at 12.8%, meaning this new bar is set to be a hit with confectionery consumers everywhere. Ahead of the official release shoppers will have the chance to invest in ‘A New Type of Gold’ by purchasing a single #WispaGoldHF ‘share’, as part of a consumer promotion.

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