Cadbury Giveaway Give Away celebrates generosity with a £25,000 grand prize to give to someone else

Cadbury, the nation’s number one chocolate brand[2], is bringing back its hugely successful Giveaway Give Away consumer campaign for a second year offering a £25,000 grand prize that will ultimately be given to someone else*. Cadbury Giveaway Give Away is an incredible campaign that is rooted in the spirit of the brand – generosity – where lucky shoppers will have the chance to win cash prizes, not for themselves, but for someone they care about.

With a proven mechanic, strong consumer appeal and broad product participation, Giveaway Give Away is expected to help retailers drive visibility, engagement and sales throughout one of confectionery’s most important trading periods. The promotion is running from 3 August until 31 October 2026.

After attracting more than 250,000 entries in its first year and generating widespread positive sentiment amongst shoppers, Giveaway Give Away returns bigger than ever, giving consumers more chances to win with an increase in participating products across Cadbury, Sour Patch Kids, Maynards Bassetts and Trebor to take part.

There are thousands of prizes up for grabs, with the grand prize being a whopping £25,000*. There are thousands of cash prizes on offer, including 4 x £5,000*, 30 x £1,000*, 50 x £500*, 1,000 x £100* and 1,000 x £50* for all the runners up.

To be in with a chance to win, all shoppers have to do is pick up a promotional pack of participating Cadbury, Sour Patch Kids, Maynards Bassetts or Trebor product and scan the QR code or visit the website giveawaygiveaway.cadbury.co.uk. They will then be prompted to fill in their details online and, if selected, can nominate a friend or loved one to receive their cash prize instead. This competition is set to drive footfall to stores across the UK, so retailers should ensure they stock participating brands and pack sizes to increase engagement and drive sales.

Maria Jackson, Brand Manager at Cadbury, said: “We’re incredibly excited to bring Giveaway Give Away back after seeing such a fantastic response from shoppers last year. The campaign perfectly captures Cadbury’s long-standing belief that generosity brings people closer together, while giving retailers another compelling reason for shoppers to pick up participating products.

“More than a quarter of a million people took part in the promotion during its first year, creating thousands of moments of generosity across the UK. We’re looking forward to seeing even more shoppers be delighted to not win this year.”

The promotion is being supported with a multi-channel campaign spanning OOH, Radio, YouTube and TikTok.

*Competition Terms and Conditions

UK & ROI, 18+. Purchase required (UK only), no purchase necessary (ROI). 00:01 05/08/26 – 23:59 04/11/26 (‘Promotion Period’). Purchase a Promotional Pack (UK only), scan QR code or visit giveawaygiveaway.cadbury.co.uk (UK)/ giveawaygiveaway.cadbury.ie (ROI) and select your region. Then complete the online form with your details and name the person(s) you would like to nominate to receive a prize alongside explaining your reason in 100 words or less. Entrants will receive a one-time password via SMS to input. Click enter to find out instantly if your entry has been successful and to confirm your entry into the Main Prize Draw. Prizes: Tier 1 Main Prize Draw: 1 x £/€25,000. Winning Moments Prizes: Tier 2: 1 of 3 x £/€5,000; Tier 3: 1 of 35 x £/€1,000; Tier 4: 1 of 50 x £/€500; Tier 5: 1 of 1,000 x £/€100; Tier 6: 1 of 1,000 x £/€50. All successful entrants will name a nominee to receive the applicable money. Tier 1 and 2 successful entrants may each name to up to 5 nominees to receive an equal split of the applicable money. Successful entrants must have the consent of their nominee(s) before providing their nominee(s)’s details. Retain receipt for UK only. Internet access, mobile number and email address required. Max 1 entry per person per day, max 20 in total in Main Promotion Period & max 10 in total in Wrap Up Period. Max 1 successful entry per person. Max 1 nomination per person. Wrap Up Draw: 00:01 05/11/26 – 23:59 04/04/27. Wrap Up Prize: 1 successful entrant will name a nominee to receive 1 x £/€250. Visit www.cadbury.co.uk/terms-and-conditions/ (UK)/ www.cadbury.ie/terms-and-conditions/ (ROI) for full terms & conditions. Promoter: UK: Mondelez Europe Services GmbH – UK Branch at Cadbury House, Sanderson Road, Uxbridge, UB8 1DH and ROI; Mondelez Europe Services GmbH – Irish Branch, Malahide Road, Coolock, Dublin 5.