Cadbury, the nation’s favourite chocolate brand[i], has announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining the best of smooth, creamy, Cadbury Dairy Milk with the much-loved crunch and unique taste of Lotus Biscoff’s biscuits.
The partnership between two iconic brands looks to unite their respective classic tastes and textures into one product- proving that both is best. The launch looks to tap into consumer interest in new flavours and textures, and drive cross-brand excitement to help drive incremental growth. To support retailers in this launch, the campaign will be boosted by a range of eye-catching co-branded POS materials, showcasing the coming together of Cadbury and Biscoff’s branding with the iconic purple synonymous with the Cadbury brand, alongside the bold red Biscoff branding.
Connor Gould, Brand Manager, Cadbury Dairy Milk, said: “We are delighted to be partnering Cadbury Dairy Milk with the much-loved flavours and textures of Lotus Biscoff. Combining two delicious favourites is a great way to give consumers the best of both, creating the perfect pairing for them to enjoy the smooth, creaminess of Cadbury Dairy Milk mixed with the classic crunch and unique flavour of Biscoff that consumers love. As a result, the new Cadbury Dairy Milk Biscoff is sure to utilise consumer demand for unique flavours to help drive category growth.”
The much-anticipated new tablet will be available from early March, in both 105g non-PMP, and 95g PMP and non-PMP* formats, giving consumers this perfect pairing in a variety of formats.
The partnership will be supported with an ATL campaign across social, influencer and seasonal content to ensure that Cadbury Dairy Milk Biscoff is front of mind for consumers throughout the year.
For more ranging and merchandising advice and to request Point of Sale retailers can visit www.snackdisplay.co.uk
[i] Source ©2024 NIQ data, Value Sales, GB – MONDELEZ – TOTAL CHOCOLATE (client defined) w/e 02.11.2024 (GB)
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