The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has announced that Britain’s leading confectionery company Cadbury has become its latest Tier Two Supporter. The deal will be effective immediately, giving Cadbury the designation of Official Confectionery and Ice Cream Supporter for London 2012, rights to use the London 2012 marks on product as well as marketing rights to Team GB and ParalympicsGB. At Games time, Cadbury will supply all confectionery and packaged ice cream sold at venues and within the Olympic Park.
Cadbury was also an official supplier of the Sydney Games in 2000, as well as the Commonwealth Games in Manchester (2002) and Melbourne (2006). The Bournville-based company becomes London 2012’s second Tier Two supporter, following the announcement of Deloitte as Professional Services Supporter at the end of last year.
London 2012 CEO Paul Deighton commented: “Following the success of Team GB and ParalympicsGB this summer, we all came back from Beijing with a spring in our step – there has been a surge of interest in London 2012 and I’m thrilled that Cadbury – has come on board.”