NEW drinks brand, Buzzed, has unveiled the world’s first energy tonic water. Tapping into the elevated consumer interest in health and wellness, Buzzed provides a refreshing new take on the traditional tonic.
Unique to the market, in contrast to most leading energy drinks which use synthetic caffeine, Buzzed’s caffeine source is 100% naturally retrieved, extracted from natural plant sources, but still boasts more caffeine per 100ml than the UK’s leading energy brand.
With the brand name inspired by the caffeine energy boost the tonic delivers and because it is sweetened only with pure Blossom Honey and Stevia, Buzzed provides consumers with the ultimate, all-natural uplift.
As Tonic Water is one of the biggest growth drivers in adult soft drinks[i] and research shows 70% of consumers have become more attentive to natural ingredient claims over the last 12 months[ii], the innovative new launch is set to offer an uplifting sales opportunity for retailers.
British made, with 100% recyclable packaging and all ingredients ethically produced in the UK, Buzzed is sweetened with the finest pure Blossom Honey and plant-based Stevia, creating the perfect delicate flavour experience, avoiding the overwhelming sugary taste often associated with energy drinks.
Buzzed founder, Louise Lloyd, says, “There is a well-established consumer occasion for spirits and an energy drink, but there is no premium brand in this space offering a clean, natural solution which doesn’t compromise on flavour. Our research has shown that many people choose this kind drink combination despite the taste, not because of it, simply to get a pick me up. Buzzed was created to quite simply lift your spirit – not overpower it.”
With vibrant packaging and contemporary bold branding designed for on-shelf stand out, the brand is being supported with a six-figure marketing spend and will have a significant presence at key summer events to drive awareness.
Suitable as a standalone drink, or as a mixer for spirits and low/no alcohol alternatives, Buzzed delivers on multiple drinking occasions. In addition, boasting more caffeine per 100ml than the UK’s leading energy brand, whilst being only 17kcals per can, the new launch targets the health-conscious consumer, delivering an alternative mixer or energy booster for those concerned about artificial flavourings and calorie consumption.
Buzzed is launching now in Selfridges instore and online. Buzzed is available in cases of eight units with an RRSP of £5.50.
Retailers should stock up now for Buzzing spring/ summer sales. For stockist enquiries please contact firstname.lastname@example.org.
Buzzed is committed to ‘responsible drinking’.
[i] Kantar 52 w/e 3 October 2021
[ii] FMCG Gurus Beverage Trends in 2021