Buxton® Natural Mineral Water, the No.1 British natural mineral water brand, has launched PLANT+WATER by BUXTON™ – a plant polyphenol infused water. With the growing trend around health and wellbeing, the new product from BUXTON® has been created with a refreshing blend of spring water, plant polyphenols – extracted from green coffee beans – magnesium* and natural fruit and herb flavours to give a gentle uplift throughout the day.
PLANT+ WATER by BUXTON™ is available in three refreshing flavour combinations; Lemon, Lime & Sage, Pomegranate & Basil and Blood Orange & Rosemary – all of which are rolling out into 689 Boots stores across the UK this month.
As part of BUXTON®’s commitment that all bottles will be made from 100% recycled PET by the end of 2021, PLANT+ WATER by BUXTON™ will be launched in recyclable bottles, made from 51% recycled PET.
Warren Plaskett, Head of Marketing for Nestlé Waters said: “The team at Nestlé Research began exploring the power of plants around three years ago, predicting the growing interest and movement towards plant-based diets. At BUXTON®, we were looking at new ways to inspire our consumers using naturally derived ingredients that are good to drink. We saw a huge opportunity in this research into plants and accelerated this insight to create a beverage that provides more than just thirst-quenching refreshment. Our plant-infused spring water, PLANT+ WATER by BUXTON™, is part of an exciting trend that recognises the benefits of plants, combined with magnesium*, to provide hydration with a gentle uplift to support the active lifestyle of our consumers.”
PLANT+ WATER by BUXTON™ is stocked exclusively in selected Boots stores nationwide for a limited time from 6th July 2020 with an RRP of £1.79 per 500ml bottle. Following that, it will available for retailers to stock more widely.
 IRI, UK Water market, MAT 52 weeks, 25 January 2020, Value sales.