KP Snacks is expanding the portfolio of the nation’s favourite popcorn brand with the launch of its brand new Butterkist Crunchy Cookies & Cream flavour. Rolling into stores this July, the latest addition to the Butterkist range delivers a sweet and satisfying new popcorn flavour.
Available in a 155g pack, the new flavour combines a classic cookie taste and irresistible chocolate flavour with smooth, creamy vanilla. The new launch taps into the strength of Sharing, the largest segment in the CSN category, with the perfect product to add extra enjoyment to movie nights and social occasions with family and friends.
Rachel Rayner, Senior Brand Manager for Butterkist, says: “At Butterkist, we are always looking for ways to delight our customers with new and exciting flavours, so we are thrilled to announce the launch of our Crunchy Cookies & Cream popcorn. The new launch capitalises on the strength of Big Night In occasions by engaging shoppers with a unique and fun new flavour.”
The new flavour will launch in Morrisons from July 7th before rolling into Sainsbury’s, Asda and Co-op shortly after, with an RRP of £2.00.
Butterkist is the UK’s number one popcorn brand, enjoying a 31.8% market share[1].
[1] Nielsen IQ, Total Coverage, Total Value, MAT 22.03.25
Comments are closed.