Butterkist leverages sweet treat expertise to introduce exciting new snack

KP Snacks is expanding the Butterkist range with the launch of its new Crunchy Orange Chocolate flavour toffee popcorn.

The brand new flavour bridges the gap between popcorn and chocolate confectionary to create a sweet and irresistible snack. Having recently launched Popcorners – a popcorn and crisp crossover – the UK’s number one popcorn brand is now pushing new boundaries by uniting its crunchy and tasty popcorn with chocolate orange, one of top flavour choices among consumers.

Driving category penetration by focusing on the fun, the launch offers a more indulgent alternative to its non-coated products, making it the ideal choice for sweeter snacking moments. Created to target more consumer occasions, Butterkist Crunchy Orange Chocolate is a unique snack which brings exciting innovation and growth to the popcorn segment.

The new flavour comes in a royal purple pack, a colour which is reminiscent of chocolate confectionery and sweeter snacking moments. Accompanied with the familiar flavour of chocolate orange, the product is designed for mass appeal and looks to provoke excitement among shoppers. In stores from 5th July, Butterkist Crunchy Orange Chocolate is available in 155g sharing format for £1.59.

Kevin McNair, Marketing Director at KP Snacks, says: “Butterkist is proud of its position as the nation’s favourite popcorn brand and we strive to continue to provide high quality snacks which intrigue and delight our consumers. Butterkist Crunchy Orange Chocolate brings a fun and modern twist to an established and much-loved brand, providing enjoyment and excitement for consumers, and a fresh and innovative flavour to the category.”

With popcorn sharing occasions growing at +21%[1], the launch of Butterkist Crunchy Orange Chocolate is well-positioned to drive growth in the popcorn category. 91% say spending family time together is very important[2], and 48% say snacks are a must-have for an evening in with family[3]. Butterkist Crunchy Orange Chocolate looks to capitalise on these sharing occasions and drive consumer purchases by offering a delicious and unique treat.

Butterkist continues to thrive, at twice the size of its nearest branded competitor, and has an impressive market share of 37.8%[4]. The Butterkist brand is worth £52.3m RSV and growing in value +14.6%[5].

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