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Willow, the much-loved alternative to butter from Saputo Dairy UK, is launching in a 500g spreadable tub format.

Launching in Iceland on the 11th of September and followed by listings in Asda and Bestway later in the year, Willow Spreadable 500g is ideal for shoppers who are seeking affordability without sacrificing taste.

The new SKU offers a refreshing option for families who are watching their spending thanks to its lower price point.

Commenting on the launch, Georgina Thomas, Head of Marketing for Butters, Spreads & Oils at Saputo Dairy UK, said: “At Saputo Dairy UK, we are always looking to support consumers and their ever-changing shopping needs. Willow Spreadable is a versatile, great value alternative to spreadable butter. The new 500g pack is ideal for families of all sizes and presents us with an opportunity to capture price sensitive shoppers who have previously opted for private label.”

Saputo Dairy UK will be supporting the launch of Willow Spreadable 500g with instore, online and depot activity.

Already available as a block, Willow is ideal for spreading, cooking and baking. Full of delicious buttery flavour it offers all of the taste and performance of butter without the price point.

The brand is worth £10.7m[1] in Total Market and is now available in 250g block and 500g spreadable tub formats. 

Willow 500g will be launching in Iceland on the 11th of September, followed by Bestway in September and ASDA in October.

[1] IRI SIG Outlet + Kantar Discounters & Bargain Stores 52 w/e 08 Jul, 2023

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