Participants will be given free bottles of specially branded mineral water and asked to fill the empty containers with 1p, 5p and 20p coins. A bottle filled with 1p coins (approx £4) is enough for Oxfam to provide life saving water filtration buckets for two families in the developing world where 5,000 children die each day because they don’t have clean, safe water to drink.
The second element of the campaign includes striking neck collars which will be featured on Buster’s four plughole care products during June and July with the message ‘Together we’ll help’, and 5p on every bottle sold will be donated to Oxfam.
Campaign attracts major corporate partner
Last year Buster raised £10,500 for Oxfam through National Plughole Week and hopes to quadruple this figure in 2010, with additional fundraising support from new corporate partner Dyno-Rod, the drain and plumbing specialists.
Buster brand manager Louise Perry, says: “National Plughole Week is the main event in our marketing calendar and this year, with our partners help, it’s going to be even bigger and better than previous years. We are capturing the consumer’s interest with a creative and varied PR campaign and also underlining the socially responsible side of the brand by supporting such a worthwhile cause.”
Oxfam’s Corporate Partnerships Manager Chris Ashworth, added: “The Bottle for Change appeal is a fantastic campaign and we are delighted to be supported by Buster and National Plughole Week. The money raised through the appeal will make a big difference to the lives of those who do not have access to clean, safe drinking water.”
PR for the campaign includes national consumer competitions in print and online media, a national schools competition, a consumer survey and the use of social media including blogs and Twitter (www.twitter.com/plugholeweek)
How to get involved
If you would like to participate in the Bottle for Change appeal, simply request your FREE ‘Bottle for Change’ mineral water, from National Plughole Week co-ordinator Amy Bullard, on 01473 326403, email firstname.lastname@example.org or visit www.nationalplugholeweek.com. You can also make a contribution to the 2010 campaign by clicking on www.justgiving.com/
Buster segments the market
National Plughole Week is part of Buster’s overall PR and marketing campaign which has helped the four strong product range ride high in the plughole care sector.
Buster’s plughole unblockers and sink treatments have each been specially formulated to tackle the individual needs of kitchen and bathroom plugholes.
In tests the unique powerful granules of Buster Kitchen Plughole Unblocker beat all other leading brands on stubborn fat blockages, whilst Buster Bathroom Plughole Unblocker dissolves away hair and soap clogs in sinks, baths and showers.
The two unblocking products are complimented by Buster Kitchen Plughole & Sink Treatment and Buster Bathroom Plughole & Sink Treatment, which with individual formulas and fragrances, kill germs and make light work of odours and stains to leave sinks clean and fresh.
For further information call Challs International on 0870 6030420 or visit www.plugholesneedlovetoo.com