Burts Snacks, one of the country’s leading independent snacking companies, has announced it is entering into a strategic partnership with the Royal National Lifeboat Institution (RNLI).
The agreement, which will last for two years from June 2021, will see RNLI branding introduced on Burts’ Sea Salt and Sea Salt & Malt Vinegar 150g and 40g crisp packs. The new packaging will also feature the charity’s key Float To Live messaging and a QR code which directs shoppers to a new RNLI section of the Burts website where they can find out more about the charity and leave a charitable donation. Initially, the packs will be available in 100s of stores nationwide, including ASDA, Costa Coffee, Morrisons and Tesco, as wells as RNLI shops from July in the South West of England.
Currently one of the UK’s fastest growing snack brands, Burts has grown 300% in the last five years, with a large share of sales taking place throughout the busy summer months. As a British family-owned brand, the company is incredibly proud of its heritage and success in the coastal South West region of England, which made the partnership with the RNLI – a charity synonymous with the great outdoors – a perfect fit.
With July and August pivotal months for Burts Snacks sales, the partnership will be supported by an extensive summer marketing campaign, aimed at reaching adults across the South West region. This will include trade communications, multimedia, social and digital advertising, an updgraded website, in-store POS and an exciting NPD pipeline.
Dave McNulty, Managing Director of Burts Snacks, commented: “We are delighted to announce our partnership with the RNLI. It is an organisation which aligns closely with us as a business, thanks to our geographical heritage and our love for the outdoors. We are very proud of our coastal roots, and we encourage people to appreciate everything the region has to offer with its fantastic food, rugged coastlines and amazing beaches. By supporting the RNLI we hope to play a role in supporting local communities and ensuring people enjoy the summer safely.
“We are very excited about the roll out of the partnership and hope that our support will enable the organisation to continue its fantastic job of saving lives at sea.”
Ross Martin, Partnerships Manager at the RNLI added: “The partnership with Burts Snacks is more than we could ever have hoped for. Not only is the organisation a perfect fit for us values-wise, but thanks to its huge generosity, we are able to feature our FLOAT TO LIVE message on pack, which will be seen by so many, spreading our lifesaving message and raising awareness of the critical work we do. As a charity, the financial support is also incredibly important to us and will help us to save many more lives. We are very much looking forward to a long-standing relationship with Burts Snacks.”
With more than two decades of experience of crafting premium, hand-cooked British potato chips, Burts has been independently praised for its great taste and outstanding quality. Coupled with its efforts in the field of NPD for its ‘Better for You’ range and growing snacking portfolio, the company continues to demonstrate its commitment to challenging and growing the business, while staying true to its core principles – delivering premium snacks that use the best quality ingredients, sourced locally to reduce its impact on the environment.