Burton’s Biscuit Company has unveiled its latest Halloween range, which will help retailers optimise sales during this lucrative time of the year. Last year, Cadbury Biscuits grew the Halloween biscuits category by 146%*, taking it to over £1m RSV*. The new devilishly tasty range from Burton’s builds on the popular Cadbury Fingers and Cadbury Animals ranges, allowing retailers to meet the consumer demand for Trick or Treat and party treats.

Halloween is the third biggest calendar event in the UK after Christmas and Easter and is enjoyed by all ages. It is vital that retailers can meet the needs of shoppers who want to celebrate the holiday with specifically themed goods from trusted brands.

The latest Halloween range from Cadbury Biscuits is made up of 4 themed SKUs:

Cadbury Halloween Mini Fingers (110g – 5 x 22g) – RRP £1.69

Packs of Cadbury Mini Fingers with a special Halloween design -ideal for trick or treaters.

Cadbury Toffee Apple Fingers (125g) – RRP £1.89

Toffee apple flavoured biscuits covered in Cadbury milk chocolate. Ideal for parties at Halloween and in the run up to Bonfire night.

Cadbury Spooky Shapes (132g – 6 x 22g) – RRP £1.69

Evolved from Cadbury Animals these are mini bags of spooky shapes half coated in Cadbury milk chocolate. Perfect for little ghouls who are trick or treating.

Cadbury Vampire Mallows (150g) – RRP £1.59

A perfect sweet treat for Halloween parties, Cadbury Vampire Mallows are filled with oozing jam and coated in delicious Cadbury milk chocolate.

All four SKUs have spooky Halloween themed packaging in the iconic Cadbury purple and Halloween green, which adds extra appeal and makes them stand out on shelf.

Baked in the UK by Burton’s Biscuit Company, under licence from Cadbury UK Ltd. All trade marks and copyright owned by Cadbury UK Ltd

* IRI Data Major Multiples, 12 w/e 26 Nov 2011

Burton’s Biscuit Company

www.burtonsbiscuits.com

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