Burton’s Biscuit Company, home to iconic family favourites including Maryland Cookies, Jammie Dodgers and Wagon Wheels, has unveiled a new permissible snacking brand, The Skinny Cookie Co.
Aimed at the UK’s adult snacking market, The Skinny Cookie Co. makes snacking simple by offering tasty baked snacks in a range of formats that help consumers proactively include sweet treats as part of a healthy, balanced diet.
“Permissible snacking shouldn’t be boring and bland. The Skinny Cookie Co. provides delicious biscuits in Thins, Sugar Free and Mini variants, for a variety of needs and occasions, ensuring consumers never have to compromise on flavour and texture as they enjoy a guilt-free snack,” says Kate Needham, Marketing Director at Burton’s Biscuit Company.
The Skinny Cookie Co. range includes three variants – Choc Chip Thins (128g/RSP £1), Choc Chip Mini Cookies (99g/RSP £1) and Choc Chip Sugar Free Cookies (230g/RSP £1).
The range will be exclusive to B&M before rolling out across the discounter channel.
*Source: 52 WE 26.12.20 – Nielsen Total Coverage including Discounters & Kantar Bargain Stores – Total Sweet Biscuits