Burton’s Biscuit Company is expanding its market-leading range of Maryland Cookies, the nation’s favourite cookie*1, with the launch of Maryland Choc Chip and Coconut – available exclusively to the convenience channel.
“In recent years there has been an explosion of new flavours and textures within the biscuit category. The new Maryland Choc Chip and Coconut variant combines the delicious, yet permissible 10g cookie shoppers know and love, with a delicious coconut flavour, ideal for an afternoon or evening treat with the family,” says Kate Needham, Marketing Director at Burton’s Biscuit Company
Coconut & Chocolate flavoured biscuits are in +122% growth YoY and +65% YoY within the convenience channel*2, highlighting the demand for this winning flavour combination.
“We believe Maryland Choc Chip and Coconut will be incremental to the Maryland brand and drive category growth by offering an on-trend flavour that will appeal to new shoppers,” adds Kate.
Available from 1st October, the Maryland Choc Chip and Coconut variant will join the existing Maryland Cookies range available in 200g, £1 price marked packs.
Burton’s recently rolled out the new £1 200g PMP range, replacing 99p 136g PMP’s, offering shoppers even better value for money and driving impulse sales in stores.
*1: Maryland, Sweet Biscuits, Total Coverage including Discounters, Value Sales, Nielsen Scantrack, 08.08.2020
*2: Nielsen – Total Coverage MAT 52we 08.08.20 – Total Sweet Biscuits excluding Seasonal and Healthier & Cereal – Chocolate & Coconut Flavour Biscuits