To boost sales and capitalise on key promotional periods such as the Back to School period in September, Burton’s Biscuit Company is advising retailers to stock up on biscuit snack packs.


Burton’s Biscuit Company is number 1 in the Children’s Mini bag sector*1, with a range of brands and products to meet lunchbox and snacking needs for children of all ages.

Burton’s Biscuits offers 4 of the top 6*3 children’s mini brands in handy snack bags; Mini Jammie Dodgers, Maryland Mini Cookies, Cadbury Mini Fingers and Cadbury Mini Animals.

“Many of our best-selling brands such as Jammie Dodgers, Maryland and Cadbury Fingers are available in mini bite size or individual portions, making them perfect for lunchboxes or snacking on the go as part of a balanced diet,” says David Costello, Burton’s Biscuit Company’s Head of Customer Category Management.

“In addition, over 60% of consumption*4 of Cadbury Mini Animals brand (now worth £8.3m (RSV*3)) is within lunchboxes, demonstrating the massive opportunity for retailers looking to maximise sales of biscuits for the lunchbox occasion.”

Merchandising Solutions

Burton’s is advising retailers to merchandise adult snack packs and children’s minis in one highly visible area of the grocery store, offering an instant solution for shoppers looking to purchase for lunchbox and on-the-go biscuit snacking occasions.

Stocking up on single serve Maryland and Cadbury Fingers portion packs will also enable retailers to capitalise on the fact that 33% of biscuits are bought on impulse*2.

Children’s Kid’s Mini Product range information

Wagon Wheels six pack with six individually wrapped biscuits (RRP £1.79)

Mini Maryland Choc Chip Cookies (6 x 25g bags) (RRP £1.59)

Jammie Dodgers mini snack packs (7 x 20g packs) (RRP £1.59

Cadbury Animals 6 pack (RRP £1)

Cadbury Fingers 6 pack (RRP £1)

Single Serve

Cadbury Fingers 40g – (RRP £0.49)

Maryland Mini Cookies 40g – (RRP £0.39)

Maryland Gooeys 30g – (RRP £0.39)

Data sources:

* 1 Nielsen 26.4.15

* 2 Kantar World Panel – Dec 2015

* 3 Nielsen, we 03/01/15

* 4 Kantar 2015

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