Burleighs Gin, the Leicestershire distiller, has secured a £250,000 investment to scale-up its operations and create new jobs.
Securing the financial security from the Midlands Engine Investment Fund (MEIF), provided by The FSE Group, the funding package will enable the distillery to recruit five full-time jobs within its sales and operational functions, allowing the brand to focus even further on developing its premium gin range, with two new products in the pipeline.
The funding will also allow the company to further establish its export sales – expanding its presence in Europe and the Far East.
Sam Watson, commercial director of Burleighs Gin, said, “This is a very exciting time for Burleighs Gin. We have a clear vision of where we want to take our business – expanding the brand overseas and continuing our growth in the UK.
“We are due to launch two new marketing campaigns to support the forthcoming product launches and would like to extend our thanks to Chirag, at The FSE Group, for helping us to source the funding which will enable the business to pursue its growth ambitions and keep the day-to-day sales, distribution and operations fluid whilst we look to the future.”
“The Covid-19 pandemic has caused devasting impacts across the hospitality industry – these restaurants and bars made up a large proportion of our trade. So, the survival of the distillery depended on its diversification. We had to pivot significantly quickly to online and direct-to-consumer sales, as well as virtual gin tasting experiences, rather than our very popular distillery experience days and gin-making sessions. We have always supplied local grocery and independent stockists, but this was upweighted this year.”
“The Government’s new roadmap and the financial investment has given us even more to work towards and hopefully a much more positive year ahead for the drinks industry. We’re particularly hoping to grow our list of grocery stockists within Leicestershire and the East Midlands, as well as securing further national listings,” said Sam.
Chirag Mistry, fund manager, at The FSE Group, which manages the MEIF Debt Finance Fund adds: “We are proud to have supported Burleighs Gin with its expansion plans. The job creation will have a positive impact on the local economy and further strengthen the future of the business. Through the Midlands Engine Investment Fund, The FSE Group is committed to providing finance for innovative Midlands’ businesses with the potential to grow.”
The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
Burleighs Gin is available from its website: www.burleighsgin.com as well as selected Morrisons, Waitrose and Co-op stores and online at Ocado and Next.