Aero Dark & Milk contains 51% cocoa solids and 9% milk solids for rich and deliciously smooth, melt in your mouth bubbles.
Nestlé today announces an exciting new addition to its Aero range – Aero Dark & Milk. Made with 51% cocoa solids and 9% milk solids, Aero Dark & Milk is a deliciously rich way to enjoy the brand’s famous chocolatey bubbles.
Aero is now the UK’s fastest growing Top 20 confectionery brand, growing over 30% in value over the past year[1], while dark chocolate is also enjoying a surge in sales after becoming increasingly popular with UK consumers in recent years[2].
Aero Dark & Milk is available in a 90g sharing bar, RRP £1.00. Its launch will benefit from a multi-million pound media campaign, including TV, digital and social media activity, from April. What’s more, the Aero masterbrand TV campaign ‘Bubblophone’ is also on air across the first six months of 2021, making the Aero brand unmissable!
Hannah Smithson, Brand Manager for Aero said: “Aero Dark and Milk has a higher percentage of cocoa solids than standard Aero chocolate, which makes it ideal for those who are looking for a more intense, grown up flavour. At the same time, it retains the creamy taste elements you would find in milk chocolate, which means there is no bitterness.
“More shoppers than ever are seeking out the stronger flavour notes of dark chocolate, but we know that some people can find the taste overpowering. We have combined cocoa and milk solids to produce rich and smooth chocolatey bubbles that melt effortlessly in your mouth – and we hope people will agree that the result is irresistible!”
Aero was first launched in 1935 as a peppermint-flavoured chocolate bar and this was followed by the milk chocolate format in the 1970s. Aero Bubbles were introduced in 2005 and in 2019, Nestlé introduced Aero Bliss, a new premium version of Aero which comes as indulgent boxed chocolates that are perfect for sharing.
[1] Aero grew at +30.5% between 2019-2020 (Source: MAT IRI Data w/e 26.12.20).
[2] The dark chocolate category was up +309% YOY (Source: IRI 52 we to 16.05.20).
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