Bryant & May – the nation’s favourite household match – is getting into the festive spirit by launching a new series of limited edition Extra Long Winter Collection matchboxes. With four snow filled landscape woodland pictures for customers to collect between November and December 2008, the range is set to be a must have in-store to help drive the winter essentials sections.
At 94mm in length, Bryant & May Extra Long Matches are the longest branded safety matches in the UK. With 8.6% of the matches market by volume and 18.3% by value,* the Bryant & May Extra Long Matches are the most popular household matches in the UK.
Andrew Hardie, Marketing Manager for Swedish Match, said: “These new limited edition Bryant & May Extra Long Matches really encapsulate the essence of a picture perfect Winter scene. They will be a favourite with collectors and are ideal for the full Winter season as the designs are generic and not aimed solely at the popular Christmas trade.”
The wipe clean Bryant & May Extra Long Matches box contains approximately 45 safety matches and have an RRP of 68p per pack, with a trade purchase of 12 consumer units.
Swedish Match is a global Group of companies selling products in more than 100 countries, with production units in 11 countries. With a broad assortment of market-leading brands in smokers requisites the range includes, lights, lighters, and filters.
Swedish Match is a global tobacco company, using its world leading brands and niche products to work in growing markets, in harmony with current social and consumer trends.
*Source: Nielsen Scantrack MAT to June 2008
For more information about Bryant & May contact Swedish Match on 01494 556279.