Broadland Drinks introduces two new fruit-flavoured variants to the La Fiesta range to inspire consumers to take the party home this Summer.
Broadland Drinks has introduced two new fruit flavoured variants to the La Fiesta range: La Fiesta Strawberry Fizz and La Fiesta Raspberry & Elderflower Fizz. The new range will be available in Morrisons initially before being rolled out to other retailers nationwide.
La Fiesta is an affordable and easy-drinking fruit flavoured semi sparkling wine that encourages consumers to celebrate all the little wins in life. The new fruit flavours have been expertly designed and taste tested to create a refreshing and light semi-sparkling drink that is perfect for younger audiences.
Liz Cobbold, Marketing Director at Broadland Drinks says: “From research we know younger consumers are looking for products that are sweeter and more fun, as well as looking for lower alcohol options, with this in mind we believe that the new range will fulfil their needs perfectly!”
The brand believes that it is important to celebrate the little things in life, as well as major milestones, and wants to encourage consumers to take the party home with La Fiesta – the perfect partner for celebrations and good times.
Cobbold continues: “The Strawberry and Raspberry & Elderflower flavours are an exciting addition to the La Fiesta range. The new variants are uplifting and refreshing, offering a fun and modern twist on traditional wines. The range is perfect for shoppers who are keen to try new things and will enable us to bring new customers into the category and drive it forward.”
The La Fiesta range is vegan and comes in a 750ml bottle with an ABV of 5%. The product launch will be supported by an integrated PR and digital campaign with the tagline ‘Take the Party Home’.
The new range will be available in Morrisons’ stores across the UK from 6th July 2020 with other retailers to follow, with an RRP of £3.00.
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