British sweet manufacturer Swizzels has launched a national TV campaign to support the launch of its latest sweet invention, Great British Puds.

The TV advert has been created and developed to introduce the nation to the best kept secret behind Swizzels’ sweet innovations, Mr. Swizzels, who is the never seen before eccentric inventor who loves to create exciting new sweets at the Derbyshire HQ.

The exciting world of Mr. Swizzels advert premiered on Friday 17th July at 10:30pm during Channels 4’s prime time show, Celebrity First Dates.

The extensive TV campaign runs across a range of major TV channels including ITV, Channel 4 and Sky One during hugely popular shows such as Good Morning Britain, Sunday Brunch and Come Dine With Me. Running throughout July and August, the campaign has secured over 2,600 spots, welcoming the nation into the unique and exciting world of Swizzels. The advert is part of an extensive multi-channel campaign which includes PR, social media, digital advertising, sampling and influencer outreach.

Jeremy Dee, Managing Director at Swizzels said:

“We are hugely excited to introduce Mr. Swizzels to the nation. We’ve been developing the character and the story for a long time to ensure we get him just right. Great British Puds is our latest and one of our most exciting developments over recent years so it was only fitting that Mr. Swizzels had a hand in helping us launch the product to new and existing Swizzels fans. We look forward to inventing yet more wonderful creations in the future with Mr. Swizzels.”

Great British Puds takes on the flavours of classic British desserts and transforms them into unique chew bars. Flavours include indulgent Sticky Toffee Pudding, tangy Lemon Meringue, fruity Rhubarb Crumble and zingy Apple Pie & Custard.

The TV advert has been written by Cheetham Bell and created by the Beglan Brothers, to introduce the nation to the wacky, inventive world of Mr. Swizzels.

Swizzels is the largest independent British owned manufacturer of sugar confectionery in the UK and is still run by members of the families who founded the business back in 1928.

The company makes a range of well-known products including Love Hearts, Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

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