With football fever about to set in and the nation keen to leave the coldest winter for thirty years behind them, this summer is about to revive the spirit of the British barbecue. Here, Henry Cubbon, managing director of Flogas’ specialist barbecue division HeavenChef, explains why barbecue sales are set to surge….
“Despite the changeable weather often associated with the typical British summer, we are increasingly a nation of barbecue enthusiasts, and alfresco dining has become one of our favourite summer pastimes.
“As barbecuing rises in popularity, we have seen an evolution of barbecue design. A dull black or grey tray of charcoal no longer cuts it with consumers. Instead we are seeing demand for a product which offers a careful balance of stylish aesthetics and performance, and is versatile and tailored to meet their personal needs.
“For example, portable, lightweight LPG barbecues, such as HeavenChef’s MarcO-Grill 1000 endorsed by Marco Pierre White, are proving increasingly popular with camping enthusiasts, caravanners and festival-goers. Features such as a built-in regulator which allows instant connection to portable gas canisters such as Flogas’ O-Gas, push button ignitions, and lightweight designs are at the top of the consumer’s wish list.
“For others however, the barbecue is seen as an extension of the kitchen and a tool for flaunting their barbecuing expertise. The increasing popularity of television cookery shows, such as Marco’s Kitchen Burnout, has seen more and more people striving to hone their culinary skills, and the barbecue provides them with the perfect outlet to showcase their talents. In this case, a consumer will be looking for something such as HeavenChef’s 3 Burner Deluxe or 4 Burner Grande from its Marco Pierre White range. With integral warming racks and individual spark ignitions for each burner, these elegant gas grills allow consumers the total control they desire.
“As you can see, today it is no longer the case that ‘one grill fits all’. As the consumer’s requirements progress, we must offer them a choice of versatile barbecues which adapt to suit their needs and don’t compromise on quality. Our Marco Pierre White collection is specifically designed to assist the consumer’s quest for quality cuisine and as a result has already proved incredibly popular. And there can be no doubt that as the barbecue summer gets into full swing that we will see the demand for this type of product continue to grow.”
To find out more about HeavenChef’s Marco Pierre White collection, contact our sales team on 01246 473 445 or visit www.heavenchef.co.uk. Alternatively, please stop by stand 102a at this years’ SOLEX exhibition at the Telford International Centre between 5th and 7th July 2010.