Brioche Pasquier is continuing to build on the success of its collaboration with the most successful animation franchise of all-time, Illumination’s Minions, with the launch of two new on-pack promotions for 2022 which will be running across its Brioche Pasquier Brioche Rolls and PITCH Chocolate Filled brioche snacks.

To celebrate the highly-anticipated release of Minions: The Rise of Gru on 1st July 2022, Brioche Pasquier is giving buyers of Brioche Pasquier Brioche Rolls the chance to win the ultimate Retro Party Bundle containing a karaoke machine, space lava projector, mirror ball, a Bluetooth suitcase turntable, vinyl records, a Nintendo Classic Console with games, Kids Space Hoppers, a Fondue Set and a party food delivery.

Buyers of their  hugely popular PITCH Chocolate Filled Brioche snack will have the chance to win an action packed two-night family Glamping Adventure for 4, including £150 travel allowance, £150 family activity allowance, a selection of retro games, a Roberts Revival DAB Radio, and a pet rock!

Both competitions also have 2000 instant win Minions prizes to be won, ranging from stationery to tote bags, water bottles, kids backpacks, lunch bags, craft sets, umbrellas and much more!

From 1st July limited-edition Minions character packs of Brioche Pasquier Brioche Rolls, Brioche Rolls with Chocolate Chip and PITCH Chocolate Filled will be on-shelf in the bakery aisles of supermarkets and convenience stores across the UK.

Promotional packs of Brioche Pasquier Brioche Rolls will have a sticker attached to the front containing a unique code that will direct customers to a dedicated competition microsite to enter and find out instantly whether they’ve won one of thousands of Minions prizes. Customers who buy a promotional pack of PITCH Chocolate Filled will need to enter the batch code from the back of their pack. All entrants to the competitions will be automatically entered into the prize draw for a chance to win a Retro Party Bundle or an Action packed Family Glamping Adventure

The promotion will run until 30th  September and will be supported by an extensive marketing campaign including in-store and shopper activity, sampling, digital poster advertising, social media advertising and a 16-week social media campaign which will run across Brioche Pasquier’s Facebook, Instagram and Twitter accounts

 “As a family-owned bakery, we are delighted to be continuing our collaboration with Illumination’s iconic Minions franchise. The high-profile promotion brings together two much-loved favourites and gives our consumers the chance to win some amazing prizes for all the family,” explains Sales Manager Matt Grenter.

“This promotion is aimed at supporting our retailers, helping them to grow sales, attract new customers and reward our already loyal base.”

Brioche Pasquier’s brioche products are free of preservatives, artificial flavours and hydrogenated fats and are baked from natural products like fresh butter and eggs.

About Minions: The Rise of Gru

The latest instalment of the most successful animated franchise of all time, Minions: The Rise of Gru takes us back to bad as we explore the origin story of young Gru and his Minions, giving us a first-hand look at how they became the world’s most despicable team.

Teeming with Illumination’s signature subversive humour, pop-culture sophistication, full-hearted emotion, bold music sensibility, and over-the-top action, Minions: The Rise of Gru stars Oscar® nominee Steve Carell, returning in the role of Gru, and features a thrilling new cast of stars including Oscar® winner Alan Arkin, Taraji P. Henson, Jean-Claude Van Damme, Lucy Lawless, Dolph Lundgren and Danny Trejo. The film also features Russell Brand, Michelle Yeoh and Oscar® winner Julie Andrews.

Steered by the franchise’s original creators, Minions: The Rise of Gru is produced by Illumination founder and CEO Chris Meledandri and his longtime collaborators Janet Healy and Chris Renaud. The film is directed by returning franchise filmmaker Kyle Balda (Despicable Me 3Minions), co-directed by Brad Ableson (The Simpsons) and Jonathan del Val (The Secret Life of Pets films), and features the iconic voice of Pierre Coffin as the Minions and a killer ?70s soundtrack courtesy of legendary Grammy-winning music producer Jack Antonoff.

Tel: 01908 266700

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