Recent consumer market data from Kantar Worldpanel (52 weeks to 10th June 2012) showed just how well the Frozen Ethnic Snacks market has performed in the current challenging economic climate. Over the last two year period (June 2010 to June 2012) the Frozen Ethnic Snacks Market grew by +13.5% in value, compared with a growth of +8.4 for Total Frozen Prepared Foods.

Oriental Frozen Ethnic Snacks continue to be the most popular cuisine accounting for 50% of the total frozen ethnic snacks market and grew in value by +10.6% over the same 2 year period.

Indian Frozen Ethnic Snacks is the second most popular cuisine and grew in value by a huge 35.8% over the same 2 year period.

Mini Ethnic Snacks are the strongest performing product group in the Frozen Ethnic Snacks market. This is reflected by them occupying all positions in the top 10 selling lines. This market sector has been driven by the explosion of ‘Party Food’ ranges ideal for a “Big Night In” and many Frozen Ethnic Snacks such as mini spring rolls, mini samosas and onion bhajis have become firm all year round favourites.

As consumers continue to be careful with their money, many of them have replaced nights out for social evenings in with friends and family. Daloon’s frozen ethnic snacks are brilliant in helping to create that restaurant social and dining experience at home, so it’s clear that there are significant sales opportunities for retailers stocking Daloon’s Frozen Mini Ethnic Snacks.

Given the continued growth trends, Daloon’s range of top selling Mini Snacks are designed to meet the ever growing Big Night In trend perfectly.

The range features a selection of typical Indian and Oriental products perfect for serving as snacks, starters, on buffets or as an accompaniment to a main meal. The range includes;

•Daloon Oriental Classics Vegetable Mini Spring Rolls 10 x 18g pieces per pack. RSP £1.29

•Daloon Oriental Classics Duck Mini Spring Rolls 10 x 18g pieces per pack. RSP £1.79

•Daloon Indian Classics Vegetable Dhal Mini Samosas and Mini Onion Bhajis 6 x 25g Vegetable Samosas and 6 x 15g Onion Bhajis per pack. RSP £1.79

•Daloon Indian Classics Onion Bhaji Dippers 12 x 15g pieces per pack. RSP £1.29

•Daloon Oriental Classics Vegetable Dim Sum Selection 4 x 17g Vegetable Samosas, 4 x 18g Sweet & Sour Vegetable Crackers and 4 x 20g Vegetable Moneybags per pack. RSP £1.79

All five Daloon Mini Snacks come in standout colour coded packaging to maximise impact at point of purchase.

Daloon’s snack products are very quick and easy to prepare, cooking from frozen in minutes and represent excellent value for money. They are the perfect sharing and snacking food and keep the stress, mess and fuss to a minimum in the kitchen.


Tel: 01636 701000


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