Trailblazing meat free brand, Quorn, is continuing its mission to get a record number of shoppers making meat free swaps, with the help of its latest chilled vegan innovation, Quorn Brilliant Bangers.
Quorn Brilliant Bangers (270g, RRP £2.50#) will be available from early September in Asda, Waitrose and Tesco.
The new great tasting and versatile vegan sausage is made from Quorn’s super protein, mycoprotein, a unique protein that makes the sausages high in protein and a source of fibre.
The meat free sausages sector is currently worth £49m and is growing at a huge +55.9% YoY, twice as fast as the total meat free category.*1 Quorn Brilliant Bangers have been developed with succulence and flavour in mind, helping make shoppers’ transition into meat free easy and enjoyable.
“Shoppers are increasingly looking for easy swaps into meat free, that mean they don’t need to compromise on their favourite meals,” says Gill Riley, Marketing Director at Quorn Foods UK.
“With 81% of households buying meat sausages*1, there is a huge opportunity for the booming meat free sausages sector to grow even further. Quorn Brilliant Bangers can drive this growth and we are confident that they will help retailers drive incremental sales.
“Perfect for breakfast, lunch and dinner, this product will become a staple for chilled meat free shoppers and will support Quorn’s overarching strategy to boost penetration in the category.”
The launch will be supported by a six-week campaign, including PR, digital, OOH, shopper marketing, social media and influencer activity.
*1 Kantar 52 w/e 11th July 2021
# Retail pricing is at the sole discretion of the retailer