Mentos, the global number three candy brand, has unveiled a brand-new innovative gum format to invigorate and bring excitement to the gum singles market.

Mentos Pure Fresh Gum boasts a larger 2g sized chew, 30% bigger per piece than its competitors. Promising a delicious burst of flavour, with a crisp outer shell and liquid filled centre, the new gum rolls will be available in four flavours: Tropical, Bubble Fresh, Fresh Mint and Spearmint.

Those who are looking for freshness and indulgence but wanting to cut back on sugar can still enjoy the great taste of this sugar free chewing gum. Maker Perfetti Van Melle is leading the way as the number one Better For You manufacturer with over 30% market share[1].

Kim McMahon, Mentos Gum Product Manager said: “We’re really excited to be extending our Pure Fresh Gum offering. We’ve ensured the product will have broad appeal by offering choice, with classic mint variants in addition to two fruity flavours to excite a younger audience.

We know that the refreshment market is under pressure to match the success of traditional sugar confectionery and singles are particularly struggling.  And we’re looking to bring growth back to the category with new and exciting innovation.

Now available, the smaller format rolls are perfect for on-the-go refreshment, making them a great addition to till-point mints and gum displays.

[1] IRI, 20th June 2020

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