belVita Breakfast is the UK’s number one healthy biscuit , and the only breakfast biscuit with proven slow release carbohydrates. Since launch in 2009, belVita has seen huge success and the brand is now worth £78million in RSV. One in four people buy belVita and its latest belVita Softbakes and Softfilled launches have seen impressive 50%+ YOY growth.

The belVita concept was founded on the insight that one in three people in the UK skip breakfast during the working week, the main reason being a lack of time. More recently, research undertaken by belVita also shows that nearly half of Brits (46%) state they are more likely to have a good day if they eat breakfast. As out-of-home breakfasts are currently seeing double digit growth, retailers have a great opportunity to drive sales by offering convenient formats which cater to consumers’ busy lives.

Susan Nash, trade communications manager at Mondelez International, says: “We believe that eating breakfast can help to encourage a good start to the day and have undertaken research which shows that nearly half of Brits (46%) state they are more likely to have a good day if they eat breakfast, causing them to feel more energised (55%), alert and attentive (52%).

A huge 89% of Brits claim their morning sets the tone for the rest of the day, as respondents also admitted to being twice as likely to help someone out if they have a good start to the day (52%), compared to a bad start (23%).”

On the Go belVita Breakfast is available in convenient single packs, in several variants: belVita Strawberry Duo Crunch, belVita Honey & Nut, belVita Crunchy Hazelnut and Soft Bakes Choc Chip.

With one of the highest repeat rates in the entire biscuits category at 61 per cent , belVIta has continued to lead the healthy biscuits and breakfast biscuits segment through continued investment in new products and large-scale marketing campaigns.

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