CRP Print & Packaging, one of Europe’s leading independent print and packaging groups, is the preferred partner to Pernod Ricard and has long established relationships and expertise within the wine sector.
Pernod Ricard holds one of the most comprehensive and Premium portfolios in the wine industry including Brancott Estate, Proud Official Sponsor of Rugby World Cup 2011.
The team at CRP designed a floor stand exclusively for an in store promotion within Waitrose “the nation’s favourite supermarket”. Printed six colours, with strong world cup branding, the displays were in store for four weeks during Rugby World Cup 2011, which concluded at Auckland’s Eden Park on October 23rd.
The unit was designed utilising CRP’s extensive knowledge in delivering temporary display units that are capable of delivering the performance required in store whilst achieving the maximum in store impact possible. Prior to delivery, the unit went through extensive testing to ensure it met with the in store retailer guidelines and brand equity requirements.
This display forms part of the first range of units being delivered into Waitrose who are testing off shelf displays which in the past have not been a common feature of their retail environment.
CRP Print & Packaging Ltd
Tel: 01536 200 333
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