Leading New Zealand wine brand Brancott Estate™, the pioneers of Marlborough Sauvignon Blanc, is introducing its first organic and vegan wine range named the Living Land Series™. The market has seen 11% growth in consumption of organic wine year on year¹, making this a timely launch for a brand that holds the number two Sauvignon Blanc SKU in the UK.
As well as being made from fully organic grapes, the Brancott Estate Living Land Series™ is testament to the brand’s commitment to protecting and enhancing the natural environment that gives the wines their special character; from replanting native vegetation and revitalising wetlands, to returning indigenous falcons to Marlborough, New Zealand.
Chris Shead, Off-Trade Channel Director for Pernod Ricard UK, comments: ‘We are excited to be launching the Brancott Estate Living Land Series as there is a growing desire for organic wines in the market², with the category on the rise and expected to grow in value by 10.5% and reach £1.15 billion by 2022¹.
Patrick Materman, chief winemaker for Brancott Estate, says the launch of the organic wines in the Living Land Series is a significant milestone that epitomises an ongoing commitment to environmental programmes.
“Ever since we first planted Sauvignon Blanc in Marlborough more than 40 years ago, we’ve known our vineyards are our greatest resource. As a founding member of New Zealand’s original sustainable winegrowing initiative, we have strong views on developing and running environmental programmes and have always made a conscious effort to limit any impact on the environment.”
“We’ve always had a special relationship with the land and this makes it easy to adopt practices that ensure the land is protected and enhanced for the future. With our Living Land Series, we celebrate the initiatives that we undertake to preserve the integrity of our vineyards and their environs.”
The Living Land Marlborough Sauvignon Blanc is pale straw in colour and the nose has vibrant passionfruit and pineapple aromas with hints of meadow flowers. It is best enjoyed slightly chilled on its own, or accompanied with sweet seafood dishes, such as prawns on the barbecue or salmon sashimi or works equally well with roast chicken with lemon and herbs.
The Brancott Estate Living Land Series will be available from May 2019 exclusively in Tesco with an RRP of £11.00.
1. IWSR data produced for SudVinBio
2. The Drinks Business ‘10 Alcohol Trends in the UK 2018/19’
3. Nielsen total coverage period ending 23.03.19
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