In a first of its kind, Mars Wrigley UK’s CELEBRATIONS® is launching a limited-edition range of BOUNTY®-only tubs.
The launch follows last year’s move to expel BOUNTY® from certain CELEBRATIONS® tubs, triggered by years of national debate on the popularity of the BOUNTY Bar.
The new product, dubbed the ‘Bounty Centrepiece’, offers bespoke hexagonal-shaped tubs filled with solely mini–Bounty Bars.
Kerry Cavanaugh, Mars Wrigley UK, Business Unit Director said: “Last year, Bounty lovers made their voices heard and it’s time we gave something back. We hope the Bounty Centrepiece will help ease the pain we caused when we removed Bounty last year. We’re excited to see how these tubs are received…are you a Bounty lover, or a hater?!’
A special celebratory van will also be travelling to selected stores from the 13th to the 15th of October.
125,000 BOUNTY® Centrepiece’s will be exclusively available in 304 Tesco stores from the 27th of September 2023 until the 13th December 2023. RRP £6.00.
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