UK’s leading cold brew brand reaps rewards of ready-to-drink coffee market boom as it launches in Ocado and WHSmith Travel
Bottleshot Cold Brew Coffee has continued its UK expansion by announcing it is now stocked in Ocado and WHSmith Travel.
‘Bottleshot’ landed in the UK in 2018 on a mission to take advantage of the gap in the cold brew market. Founders Annie Mitchell & Charlotte Dales predicted that Europe would see the same spike in demand for cold brew coffee as the US – where 40% of ready-to-drink (RTD) coffee products are cold brew products versus just 2.5% in Europe – and it has seen just that.
It is now estimated that the European RTD coffee market will be a £1.8B market by 2025 with the UK playing a big part. RTD coffee is prospering in the UK – growing by a fifth in the past year to a £165.6m market and becoming the fastest-growing segment in soft drinks – and so too is the New Orleans-style cold brew brand.
Bottleshot’s two signature flavours, Coffee Black and Coffee Oat Milk, are now available across the UK in Ocado, WHSmith Travel and Whole Foods. They’re also seeing a huge demand in direct-to-consumer sales online at both Bottleshot and Amazon Prime. It can also be found at London’s prestigious Soho House, where it is the exclusive cold-brew provider.
Bottleshot co-founder, Annie Mitchel, said “When we first arrived in the UK, we couldn’t find anything that even came close to the coffee that we knew and loved. Both Charlotte and I were brought up in New Orleans and cold brew isn’t just a drink, it’s a way of life for us.
We saw the exponential growth of cold brew coffee in the US and we were certain that the same would be seen this side of the pond. So, we thought we’d take matters into our own hands and launch Bottleshot here in the UK.
Bottleshot is now stocked all over the UK and this year is proving to be our busiest yet, despite the ongoing pandemic. We are thrilled to have partnered with the likes of Ocado and WHSmith Travel to try and get our product into as many hands as possible and let the UK try cold brew coffee how it should be – the New Orleans way. We’re currently testing new products and we’ll hopefully be announcing these very soon too.”
For more information on Bottleshot Cold Brew, please visit: www.bottleshotbrew.com
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