To support its highly versatile range of quality cordials, adult-focused soft drink bottlegreen is unveiling an innovative campaign featuring a highly credible brand ambassador, alongside the launch of a new flavour variant.
This spring, bottlegreen is teaming up with Peter Sawkins, winner of The Great British Bake Off 2020, to showcase the versatility of its flavoursome cordials through inspiring food and drink recipes. Sawkins, the youngest winner in the history of the show, knows first-hand how bottlegreen cordials can elevate flavour, having featured the brand’s elderflower cordial in one of his bakes during last year’s series.
Sawkins is partnering with the UK’s No.1 premium cordial1 on a range of activities in a campaign running through until the end of the summer. The programme will comprise:
1) The development of three bespoke baking recipes, each featuring a different bottlegreen cordial as the signature ingredient. The recipe collection offers a contemporary twist on household classics. The bottlegreen-inspired recipes are –
Elderflower & Lemon Scones – featuring hand-picked elderflower cordial
Rhubarb Crumble Tray Bake – including delicious rhubarb & ginger cordial
Bramble Bakewell Tart – introducing new juicy bramble cordial
2) A collection of mouth-watering ‘drinkable desserts’, each showcasing a different variant from the bottlegreen range. The three seasonal dessert-themed serves are –
Elderflower & Lemon Meringue Float – starring hand-picked elderflower cordial
Ginger & Lemongrass Cheesecake – with aromatic ginger & lemongrass cordial
Raspberry Crumble Frozen Smoothie – with luscious summer raspberry cordial
To tie in with the May-June elderflower season and spotlight the brand’s flagship elderflower cordial, the first bottlegreen recipes to be profiled will be for the scrumptious Elderflower & Lemon Scones and the fabulous Elderflower & Lemon Meringue Float.
The Sawkins partnership will benefit from significant PR support across press and social media, engaging both brand loyalists and new consumers. The campaign will showcase the unrivalled quality and versatility of the bottlegreen cordial range, highlighting a variety of alternative usage occasions whilst emphasising the products’ taste and premium credentials.
New Cordial Flavour
Building on the success of January’s launch of bottlegreen bramble sparkling pressé, a cordial variant of the same flavour is being rolled out this spring. Inspired by the latest drink trends, Juicy Bramble combines rich blackberries and tart sloes to deliver a perfectly balanced taste. Bottlegreen Bramble is an innovative addition to the leading range of cordials, offering a totally new flavour to adult drinkers of premium dilutables.
Available in the brand’s iconic 500ml green glass bottles (RRP £3.40), the new flavour has listings with Sainsbury’s, Tesco, Asda and Ocado. A key part of the variant’s launch support is its inclusion in one of the profiled baking recipes.
Sawkins says: “Bottlegreen cordials are a hugely convenient and adaptable way to incorporate vibrant and interesting flavours into recipes. I discovered this myself first-hand last year and am now happy to be sharing these easy-to-make recipes which showcase the versatility of bottlegreen in the kitchen.”
Jo Hussey, head of soft drinks at bottlegreen, comments: “This campaign is all about demonstrating bottlegreen’s wide range of uses, and there’s no better way than working with Peter who is so passionate about getting creative with flavour. The activity aims to inspire those familiar with our brand with new and exciting ways to use bottlegreen cordials and engage new audiences to showcase how flavourful and versatile our products are.”