The re-designed range includes the original All Purpose adhesive, a solvent free, extra safe adhesive as well as task specific products, including hard plastic, soft plastic, wood and leather adhesives. Each product has a clear formulation that dries in minutes.
The re-launched range comes in completely re-designed and modernised packaging. Brightly coloured and easy to follow instructions make it simple for customers to identify which product in the range is best for which application. The packaging is designed to be familiar to regular purchases but attract a host of new customers by creating impact at point of sale.
Michelle Hayman, senior product manager at Bostik, comments: “Bostik is the number one brand in the all purpose sector, with 63 per cent market share, and is the only range that offers products with task specific uses.
“Retailers stocking the complete Bostik range will not only enhance shelf presence but will also aid their customers in choosing the right product for the job.
“With so many sticking products available, consumers want it to be quick and easy to select the glue they need and our newly designed packaging facilitates a fast and simple purchasing decision.”
All products in the Bostik general purpose range are now available in full-colour, shelf ready boxes so the products can be displayed either on a hook or directly on the shelf. SRP’s range from £1.49 to £2.49.
For further information, please contact Bostik on 01785 272625 or log on to www.bostik.co.uk