Southgate Global, a leader in the supply of packaging equipment, consumables and servicing in operational logistics and fulfilment, has launched a new Water Activated Tape Dispenser (WAT) to help speed up operations and reduce costs as the demand for e-commerce rises.
The Optimax OM700 WAT Dispenser has been designed specifically by Southgate’s specialist team for fast-paced operational logistics environments, as customers look to increase staff productivity to meet demand. With UK e-commerce sales expected to reach £160.6 billion in 2024 and continue to grow at 4.1 per cent year on year to 2026 resulting in forecast sales of £194 billion by 2027, the need for efficiency in every aspect of operations is vital to give companies a performance edge.
Developed with high-volume, fast-paced shipping in mind, the OM700 has quick tape output, outputting 60 metres per minute, pre-set buttons to auto dispense from 15cm to 145cm, a programme mode – to allow configuration of up to 6 different lengths in sequence via the digital display – plus the largest tape capacity in the industry – up to 255mm long and 80mm wide.
Phil O’Driscoll, Head of Innovation & New Product Development, explained how the expectation from customers to have deliveries that are quick, secure, and convenient is pushing operations and warehouse managers to find new ways to optimise their packing operations.
He described how this played a key part in the development of the OM700, “We recognised the pressures that fulfilment and distribution sites were under and looked to produce a product that would ensure fast and continuous packaging operations, while also offering considerable capital cost savings on other options.”
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