International spirits business, Quintessential Brands, is launching a set of striking limited-edition bottles of BLOOM Gin, featuring exclusive artwork designed by acclaimed, female illustrator, Lainey Molnar, ahead of International Women’s Day on 8th March.
Available to customers in all channels with an RRP of £25, the designs aim to showcase female togetherness and empowerment and are available on two of the brand’s most popular expressions, BLOOM Original London Dry Gin and BLOOM Passionfruit & Vanilla Blossom Gin. Major retailers including Tesco, Sainsbury’s, Morrisons and Co-op will all be stocking the limited-edition designs from March.
Molnar worked with the BLOOM brand team to determine the theme for the design, landing on the power of the female collective – women united and supporting each other. This ethos aligns strongly with BLOOM brand values and its mission to support, celebrate and inspire women in all areas of their life. In the last two years, BLOOM has done this in various ways, including with its award-winning BLOOM Passion Projects campaign, which saw the brand offer a £20,000 prize fund to women looking to turn their side hustles into business realities.
Elaine Maher, Brand Director for BLOOM at Quintessential Brands, comments: “We’re an all-female team at BLOOM Gin and it’s really important to us that we celebrate and support women as female positivity and sisterhood are at the heart of the brand; it was due to the self-belief of our Master Distiller, Joanne Moore, that she could create a gin that even the most ardent juniper hater would like that culminated in BLOOM Gin being born and this remains a source of inspiration for us today. Lainey Molnar’s work and achievements are equally inspirational, so we were delighted to work with her to create these special, limited-edition bottles to celebrate the female collective and showcase women from all walks of life in the designs. The bottles will make a fantastic gift for female gin fans, so we hope shoppers around the country love them as much as we do!”
*Pricing is at sole discretion of the retailer