Bloo, the UK’s number one toilet hygiene brand, has launched ProNature, its first toilet cleaning rim block made with a 100% recycled plastic basket. With parent company, Henkel, due to make all consumer packaging reusable, recyclable or compostable by 2030, Bloo’s ProNature has been specially designed as part of its work to reduce the company’s global footprint. ProNature has the A.I.S.E certification for sustainable business practices and is available in two new premium fragrances inspired by nature. Expertly blended by Bloo’s perfume house, variations include Mint Eucalyptus – a refreshingly calming scent of pine with a touch of honey; and Grapefruit – an invigorating uplifting zesty punch of tropical citrus.

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