The iconic brand Black Tower, the UK’s number one German wine brand is launching a unique consumer competition. Consumers, fans and friends of Black Tower can submit their own designs to appear on over half a million bottles next year.
The ‘Design your Own Bottle’ competition invites consumers to use their own imagination to create a design that will be used to decorate Black Tower Fruity White in a limited edition.
The competition is featured on special edition Black Tower Fruity White and Rosé with the ‘Design your Own Bottle’ multicoloured caps, and also on the Black Tower Facebook page. Open to all individuals over the age of 18 years old, entrants can submit their best ideas on a special promotional microsite which allows you to upload your design or creative idea and immediately see how it will appear on the bottle.
A panel of Black Tower judges will help to choose the winner, who will see their design used to help create a very special edition of Black Tower. As well as this fantastic prize they will also receive a weekend break for two to New York.
This first for a major wine brand aims to inspire consumer’s creativity and is a new way to really get involved with Black Tower, one of the UK’s favourite wines.
Black Tower Fruity White and Rosé are available at Asda, The Co-op, Sainsburys, Tesco and Morrisons. More information can be found on the microsite – www.designblacktower.com – or on the Black Tower Facebook page.