Bisto is launching a Chicken with Garden Herbs Gravy for mid-week roast meal occasions. The non-HFSS compliant limited-edition product will provide the same much-loved Bisto quality with a light and herby chicken flavour – perfect for traditional roast dinners and working with lighter chicken meals too.
Chicken is the most popular protein for roast dinners all year round, with 47% of all roast dinner occasions feature chicken[1]. Bisto is looking to support retailers in line with this consumer demand. Bisto recognises that some consumers are eating lighter roasts during summer months. Chicken with Garden Herbs Gravy has been specially developed to compliment these lighter dishes and pairs well with roast chicken and seasonal vegetables.’
Helen Touchais, Brand Director for Flavours and Seasonings and Home Baking at Premier Foods said: “Shoppers continue to opt for roast dinners when looking to treat themselves and family to a tasty meal[2], a staggering 1.1 billion were eaten last year[3]. Our new Chicken with Garden Herbs Gravy aims to provide consumers with more flavour options and help retailers drive incremental sales alongside the wider Bisto range that is the perfect accompaniment to any meal.”
Bisto Chicken with Garden Herbs Gravy is also non-HFSS and can be displayed anywhere in-store for maximum visibility. Bisto Chicken with Garden Herbs Gravy is available in a 190g recyclable drum format at a MSRP of £2.00. Available in Asda from June.
[1] Kantar 52 w/e 25 Dec 2022
[2] Kantar Usage, 12 w/e May 22, Needs Roast Dinner % Share
[3] Kantar Usage Roast dinner occasions, 5Y MAT, w/ending 25th December 2022
Comments are closed.