Bisto is launching Bisto For Sausages Gravy Granules, a long-awaited addition to help families create quick and convenient sausage-based mid-week meals. Stepping away from its traditional heartland of Sunday roast dinners, Bisto is looking to enhance its appeal and bring shoppers a convenient mid-week meal accompaniment with a permanent addition to the range.
Sausage-based meals are a popular choice for families, with an estimated 1.8 billion sausages consumed each year. In addition, ‘sausages and mash’ is one of the top three dishes consumed in the UK[1] with research showing there were 174m ‘sausages and mash’ occasions in 2022, a 4% increase since 20191. With this knowledge, there is a clear opportunity for innovation within the category to find a gravy which perfectly complements sausage based meals.
With families looking for quick and convenient meals that require minimal preparation on a busy weeknight, Bisto has developed a richer, thicker gravy that has been specifically crafted to provide the perfect savoury, slightly sweet flavour profile to compliment the meaty taste of sausages and enhance sausage-based dishes.
Mark Alldred, Marketing Director for Flavours and Seasonings at Premier Foods, said: “Sausages are the star of many mid-week meals, but consumers have struggled to find a gravy that perfectly complements them. Our new Bisto For Sausages Gravy Granules provides the perfect mid-week solution, helping consumers to enjoy tasty weekday dinners. By expanding the range, retailers can tap into a new opportunity and drive incremental sales by meeting demand for more time-efficient and flavourful mealtimes.”
Bisto For Sausages Gravy Granules is non-HFSS and can be displayed anywhere in store for maximum visibility. Bisto For Sausage Gravy Granules is available in 190g recyclable drum format at a MSRP of £2.99. It will be available in Asda from February 28th 2024, before rolling out to wider retailers in May.
[1] Kantar Usage Panel, top dishes gravy occasions millions of occasions 7th August 2022, PPTS change vs YA vs 2019
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