Lotus Bakeries and WEAREONE.world, the companies behind Biscoff® and Tomorrowland, today announce a global partnership marked by the launch of a new, limited edition Biscoff® Sandwich Biscuit with espresso flavour.
At the heart of the collaboration is a common belief in the value of sharing meaningful moments. A small bite. A shared coffee. A moment of connection.
A perfect match of taste, heritage and experience
The Biscoff® Sandwich Biscuit Espresso combines Biscoff®’s iconic caramelised taste and crunchy texture with a refined espresso-flavoured filling, developed exclusively for this partnership.
For the first time in the brand’s history, the iconic Biscoff® biscuit features a Tomorrowland engraving, replacing the traditional Biscoff® logo. Both the unique engraving and the espresso filling were created specifically for this collaboration, making this Biscoff® Sandwich Biscuit Espresso a true world-first. The design symbolises the coming together of two Belgian brands with global reach, united by a shared ambition to create experiences that go beyond the product itself.
Turning everyday moments into shared experiences
Across cultures, sharing a coffee is one of the most familiar everyday rituals, opening the door to conversation, connection and togetherness. The Biscoff® Sandwich Biscuit Espresso builds on this universal habit, translating it into a unique, shareable product experience.
In a world that often moves fast, it is precisely these small moments that create connection; across cultures, across borders and around the world.
A first launch wave linked to Tomorrowland Belgium
The launch of the Biscoff® Sandwich Biscuit Espresso starts with a first wave linked to Tomorrowland Belgium in spring 2026. The limited-edition biscuit is available in retail in selected European markets, for a limited time.
The launch is supported by a broad activation plan, including in-store activation, above-the-line and digital communication, and visibility across the Tomorrowland ecosystem, such as hotels, breakfast moments, coffee pairings and on-site sampling.
In addition, the biscuit packaging and in-store display include a consumer competition, accessible via a QR code. By scanning the code, consumers can participate for a chance to experience Tomorrowland, further strengthening the link between the product and the festival experience.
A globally scaled product launch with a second wave in Asia-Pacific
For Lotus Bakeries, the collaboration strengthens Biscoff®’s global brand visibility in a young, vibrant community, bringing together people from all over the world, enjoying Tomorrowland festivals. For Tomorrowland, it enables the brand to extend its presence beyond the festival grounds into everyday consumer moments globally.
Following the European launch linked to Tomorrowland Belgium, a second activation wave is planned later in 2026, linked to Tomorrowland Thailand, with a similar activation approach across the Asia-Pacific region.
A shared vision between two Belgian global brands
Lotus Bakeries and WEAREONE.world share a strong foundation rooted in Belgian heritage, combined with a global reach, mindset, and a clear focus on quality, creativity and experience.
Through the Biscoff® Sandwich Biscuit Espresso, this shared ambition comes to life in a product that is both simple and universally understood.
One small bite, bringing people together.
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