Birra Moretti, the UK’s fastest growing beer brand has launched an alcoholfree offering, Birra Moretti Zero. Targeting affluent millennials, the launch aims to drive premiumisation of the no, low and gluten-free alcohol category, which is in +21% growth and showing no signs of slowing. Hitting shelves from March, Birra Moretti Zero also seeks to expand the appeal of alcohol-free options within meal-led occasions via the brand’s perfect pairing with food initiative. The latest alcohol-free offering from HEINEKEN UK, Birra Moretti Zero follows Heineken 0.0 and Old Mout Alcohol- Free.
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